Last year I joined a remarkable group of individuals working to transform the Fair Trade movement to benefit more of the world’s working poor. I’m on a steep learning curve and will be sharing some of the successes, challenges and my learnings at Fair Trade USA.
In six months I have spent time in Côte D’Ivoire visiting cocoa farmers with leading chocolatiers. Bumped up rocky tracks in Costa Rica to pick coffee with migrant pickers. And eaten fresh pineapple picked minutes before by workers who also built and operate a great community learning center.
The Fair Trade stories are as varied and complex as the 1200 products across 30+ product categories that currently carry the Fair Trade Certified™ label. I’m looking forward to exploring these stories and seeing how the clothes we purchase, the tea we drink, the fish we buy, the chocolate we indulge in and even the soccer balls we kick around can bring positive change to the world.