Governor Brown: Turn that Umbrella Upside Down

Governor Brown is so far ahead in his race for re-election that he’s throwing his weight, and war-chest, behind the campaign to pass Proposition 1 and 2. That’s the water bond and the state’s “rainy day” fund. I’ll be voting yes on the water bond. It’s a smart investment in the state’s water future. It will enable us to clean up groundwater, invest in conservation and recycling, and develop stormwater capture projects.

I have yet to make a decision on Prop 2, But the imagery being used for the “rainy day fund” is just wrong in the context of a joint campaign. The picture of an umbrella shedding the rain is as classic as it is wrong. In the context of the water bond, the last thing we want to do is to shed the rain — we need to capture it and save it for later! The same is true of course for excess revenue during flush years. One of the problems we face across the state is we have paved over the earth and now when it rains water is shed from our cities, picks up pollutants and rushes into our rivers, bays and ocean. We need to turn the umbrella upside down — to use it to capture the rain where we can direct it back into our groundwater to be used during the inevitable dry times ahead. Doing this will help our regions secure their own water futures.

So nice job marrying these measures up, Governor Brown. You just need to overhaul your imagery!


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