I’m headed south to Santa Monica as the new CEO of Heal the Bay.
I’ll be trading this:
Some might say I am crazy! (well, if you live in northern California). But I’m not! It’s easy to take the ocean for granted — it’s that big blue expanse over the last horizon. It’s also critical to our life — and no where more so than in LA and Southern California.
- IT’S LIFE GIVING The ocean provides 70% of the world’s oxygen. Santa Monica Bay, part of a complex ecosystem, is home to thousands of marine species.
- IT’S GOOD BUSINESS Nearly 400,000 jobs in Los Angeles County are ocean-related, responsible for $10 billion annually in wages and $20 billion in goods and services.
- IT’S THERAPY Some 50 million people visit Santa Monica Bay beaches each year, finding recreational value in a myriad of activities. In a highly urbanized metropolis, the shoreline offers needed open space and respite from the busy world.
- IT ‘S CONNECTING We are all linked to the sea via L.A.’s network of watersheds. A day on the beach binds us together , regardless of socio-economic background
- IT’S WHO WE ARE When people think of Southern California, they think of sunshine and surf. Beaches are part of our collective DNA and cultural history.
Protecting the ocean is also a complex proposition. Fortunately it’s something that Heal the Bay has excelled at for more than 25 years. I am excited to join a great team as it enters its next phase of work. When we get it right there, it will become a model that coastal communities around the world can learn from. Here we go!